The most personalized audio branding experience

Your Emotional Acoustic Corporate Identity (EACI)

Make your brand sound

as unique as you are

Go beyond common marketing &

let people hear who you really are

"The quality is definitely top league"

Mathis Nitschke – sound designer, composer, director

"Your music is truely devine"

Daniela Bak – graphic designer

"You speak to people's souls, even if they don't know anything about music"

Klaus Haertl – guitar maker, inventor of Hagi guitar support

"I'm blown away by your diversity and skills"

Ute Gfrerer – singer

Get the attention you deserve

in a world where attention is the primary currancy.

Get your message heard,

make a bigger impact.

Did you know that the conscious use of sound & music can be a mighty poweful tool?

Watch the videos to learn more

YouTube

By loading the video, you accept YouTube's privacy policy.
Learn more

Load video

Play Video
YouTube

By loading the video, you accept YouTube's privacy policy.
Learn more

Load video

Play Video

Book your free consulting call and find out about my BONUS that makes everything 100 % riskfree for you

Do you want your company to show the world its uniqueness to stand out of the crowd?

Maybe you are also wondering what you could do …

… to enhance the relationship with your customers …

invisible-man-with-bowler-hat-in-business-suit

… and improve
your company’s
visibility?

invisible-man-with-bowler-hat-in-business-suit

Do you know that you might be missing out on a large part of the impact that you could have?

What if You could use
the same tools
used by many major brands
to improve

your
visibility

Surely no one will doubt that graphics play a major role in the presentation of a company.

But when it comes to sound everything takes place on a more subconscious level.

Audio branding is no longer a new term or even a secret.
Most major brands use that tool for being recognized.

(like Apple, Intel, Microsoft, McDonalds, Deutsche Telekom, Audi, Mercedes, Mastercard, Coca Cola and many, many more)

What if you could turn your message and your mission into an

acoustic experience

the listener would instantly associate with you?

But what if you could go even one step further?

Hi, I’m Stefan alias SONiNATE

I the creator of the Emotional Acoustic Corporate Identity (EACI) and the UCE method.
I am a synesthete, which means that I am able to combine two senses, in my case my hearing and my visual sense.
So I’m not only able to hear but also to see sound and music, which is why my approach to composing might be a bit different.

My main purpose is to touch people on a deeper level with my music and thereby deepen their connection to themselves and others.

One of my main strengths is being quite a good “musical judge of character”. And writing music is what I can do best.

One of my greatest passions is to create a unique Emotional Acoustic Corporate Identity (EACI)  – your Corporate ColorSong – for you which allows everyone – your co-workers and particularly your customers – to feel connected to you on a subconscious deep emotional level.

You could use your EACI on many occasions i.e. on your website, for videos, events, webinars, podcasts and many more.

But first let me explain a bit more about the immense power of sound and what an EACI actually is…

How Your EACI Can Help To Increase Your Sales

Imagine a sad, a scary, a very happy or highly emotional movie scene without the music

You’ll find out pretty quickly that it wouldn’t just be a little bit worse,
it would be almost nothing.

It's the music that is transporting all the emotional content.

Music is telling us to a certain extend what we should feel.

Not only filmmakers are aware of that fact. 


Most major brands use audio for being recognized.

But far more than just recognition...

music triggers associations and
physiological responses but also
our behaviour.

There was an experiment with 50 volunteers who were wired up to measure the intensity of their physiological responses to a series of sounds.
One of the sounds was the Intel audio logo.¹

“In fact the Intel audio logo had such a powerful response that there was only one sound that could actually beat it: the sound of a baby crying.”

“90 % of the world’s population recognize those five notes as the Intel audio logo”.¹

An other study has shown that the days when French background music was playing in a liquor store 77% of the wines that were sold were French.

And when they switched the music to German 73% of the sold wines were German.¹

You can hear things 20 -100 times faster than you can see them.

So that means that sound has the potential to get in before all of your other senses and actually shape your perception of how they’re working together”¹

We often choose things based on the visuals.

But as sound gets routed very quickly to the brain areas where our emotions are generated our subconscious choice is mostly based a on acoustic associations.

The examples above show what a mighty powerful tool
the conscious use of sound and music can be

Make your brand the subconscious choice

What an EACI actually is

Audio Logo vs. EACI

Audio Logo

An audio logo is a short acoustic creation, mainly applied for being recognized.

EACI

With an EACI I'm creating the acoustic equivalent of you & your message. It is a longer piece of music - song or instrumental - that not only has the quality of an audio logo but also allows to evoke certain emotions and to touch on a deeper level, as it is created by my special UCE method. In addition it is possible to generate an audio logo out of an EACI as well.

Is your company also like a movie without music?
Let’s push the “emotion button”

Sign up for your FREE Consulting Call and learn more about my UCE method.
Tell me about your visions and let me take away 100 % of the risk from you.

Why to choose an EACI by SONiNATE

- sound beyond colors -

I am a synesthete, which means that I am able to combine two senses, in my case my hearing and my visual sense.

I’m not only able to hear but also to see sound and music.


Thus for me music has a lot to do with colors, and I love “painting” in many different colors.


I’m quite a good “musical judge of character” and writing music is my greatest passion and what I can do best.

I’ve invented the EACI in order to make your audio branding very special. For this I’ve developed the UCE method.

I’ve been making music for more than 30 years and as a professional for more than a decade.

Throughout my musical career I got in touch with all kinds of musical genres and styles

from classic rock to pop

from hard rock to metal, grunge and progressive rock


from big band jazz to fusion and many other jazz styles

classical music from renaissance to contemporary music (specialized in baroque music)

from world music of India or Africa to traditional Alpine folk music


from rather improvised music to totally free improvisation


Together with my team of amazing international artists I am able to offer a wide variety of options to make your musical vision come true and make it sound as unique as you are as well.

Tell me all about your ideas and the message or mission of your business and I will paint the appropriate musical picture for you. 


What people are saying

Audio Examples

Klicken Sie auf den unteren Button, um den Inhalt von w.soundcloud.com zu laden.

Inhalt laden

The Process

Part One: The Meeting

.

Nothing is better than a one-on-one meeting for getting to know each other.
Therefore I’ll set up an online meeting via Zoom where you can tell me everything about your company and probably your existing ideas.

We will also discuss if you want a song with vocals or an instrumental and if you need alternate versions too (e.g. long version, short version, acoustic version, piano version, sing-along version, jingle, audio logo etc.).

Then we’ll be able to set the direction of where we will want to go musically and if necessary also lyrically.



In case you need lyric content as well you’ll have the possibility to choose between different languages (currently only English, in the future also German, French, Spanish, Russian) so that I’ll be able to chose the appropriate lyricist later on.

Part Two: The Sketch

.

Now the songwriting magic begins.
Within the next 7 days (if you also want lyrics it will take longer) you will receive a link to a rough demo recording sketch (e.g. guitar/vocal) of your very special EACI for your approval via email.


Part Three: The Production

.

Upon your approval of the demo we’ll move on to the process of creating a radio quality studio production of your very special EACI.

Therefore I’m going to set up another meeting where we will talk about the style, vibe and instrumentation of the music production.


It’s quite a long way with many steps from a demo to a radio ready recording that is really unique sounding and is reflecting your uniqueness.


Choosing the instruments and sounds that suit best the style and vibe of your piece of music

Laying out how the music will build and the instruments and sounds will vary over the course of the song 


Recording the basic instrumental tracks first then recording all other tracks on top of them (doubles, solos, sweetening instruments, „ear candies“, sound textures, sound FX, harmonies etc.)  and finally, where required, recording the lead and background vocals

Compiling all the best performances together into one cohesive track and cleaning the tracks from unwanted noises

The art of bringing all the different tracks together, balancing the levels and frequencies of every single track and making the music come to life by also giving everything the appropriate spacial processing

In addition making sure that the music will translate to different playback systems

Giving the music the final polish and sheen by making the volume level and tones of the final mix sounding awesome and radio ready

Luckily I can call on various services of my amazing team members. 


Depending on the musical style and the size of the arrangement they will help to do some magic to make sure the result is going to live up to my standard as well as your ideas and also be top notch.

Imagine a fight between
logic and emotion.
Who do you think will be
the winner…?


Science shows that it will be always emotion.
All our decision-making is
based on emotion.

On a subconscious level we
never chose what we need
but always what we want.

It’s all just a matter of habits.

“I wonder if one day
physicians aren’t just prescribing drugs,
maybe they’re
prescribing playlists.

We have the power
to use sound to
improve our world.”¹

(Steve Keller)

So let’s do some magic together
to make sure that the sound of You
will be the emotional and healthy “drug”
your customers want to get prescribed
to improve their world!

 

Me and my team are excited to make it happen!

Extras

You have also the option
to add some special
extra services such as:

specific singers
(male, female, folk, jazz, soul, pop, rock, classical, countertenor)

specific instruments
(live trumpet or brass section, accordion virtuoso, world class piano player, Celtic harp, folk recorders, rock band á la Coldplay etc.)

Just tell me your wishes and ideas and I will see how I can make it happen.

.

Pricing

As I’m offering a very custom tailored service the price of a production depends on its length and instrumentation as well as the size of the arrangement.
But I’ll try to make sure that you won’t have to break the bank ;-).

Let’s meet and get started!

¹ TEDx Talks. (2016, August 04). Harnessing the Power of Sound | Steve Keller [Video].
YouTube  https://www.youtube.com/watch?v=yvnxQ2fQg10

© 2022 SONiNATE. All rights reserved.